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Issue 2: You are in the Belief Business.

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Issue 2: You are in the Belief Business.

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Issue 2, June 16, 2020

Theme of the Week

You are in the belief business.

Welcome back for our second edition!

Last week, we talked about how “Everything flows from culture, and culture is everything.” This week’s theme, “you are in the belief business,” caught my attention in Chris Lytle’s book, “The Accidental Sales Manager,” which I also recommend to your reading list if you have not yet read/listened to it. It is available on Audible and Kindle.

This week, we will look at “you are in the belief business” from three directions. First, I add my own twist to what I thought Chris was trying to get across.  In order to influence your salespeople, it helps to understand your salespeople’s beliefs. You need to know what you are working with. Second, we share an article from the web that covers the importance of five beliefs that successful salespeople need to believe in. The third article is from one of your peers comparing the importance of beliefs in brands and leadership.

Our last article is from a fellow trusted marketing advisor on Social Selling.

Whether you think you can, or whether you think you can’t, you’re right.

Henry Ford

Davids Desk

Can My Salespeople Do What I Ask (or Tell) Them to Do?

by David Wuensch

Salespeople can seem quite stubborn, can’t they?  You need more sales.  You need your salespeople to do their jobs so your company can grow. Do you ever get frustrated because it does not seem they are following your lead?

There can be multiple issues here, but as your company’s “sales manager,” one of the issues is that you are in the belief business….

Read the Entire Article
from the web

Five Things Successful Salespeople Believe

from SalesConfidence.co

 

Unshakable belief is the key to a great career in sales. However, self-belief is not enough, you need to put your confidence in five different areas…..

Read the Entire Article
what we believe
About a Peer

Branding and Leadership Beliefs

by Pete Canalichio 

 

People, regardless of whether they are functioning as consumers, fans, enthusiasts or community members, expect brands to act as leaders. You see, brands make a promise to their target audience and that same audience expects them to keep their promise. Keeping promises is a leadership characteristic. In addition, brands are expected …

Read the Entire Article
From trusted advisor

How to Leverage LinkedIn Second-Degree Connections to Target New Prospects

By Kelly Stark, Forward Vision Marketing

I learned how to best leverage LinkedIn for selling by attending David Wuensch’s LinkedIn Second Connection course.  Now I am sharing his secrets and have even trained others on my recent Social Selling Webinar. While other networks, such as Facebook and Twitter, typically get the most attention when it comes to social marketing, LinkedIn provides the highest return on investment for B2B companies focusing on lead generation. ….

Read the Entire Article
Recommended Reading2
Sales Leadership book section
Click to Learn More

Two shoe salespeople were sent to Africa to open up new markets. Three days after arriving, one salesperson called the office and said, “I’m returning on the next flight. Can’t sell shoes here. Everybody goes barefoot.”

  
At the same time, the other salesperson sent an email to the factory, stating,”The prospects are unlimited. Nobody wears shoes here!”

EPOCH Sales Management Solutions, 10440 North Central Expressway, Suite 800, Dallas, TX 75231, United States, 2144705599


DonnaPatten2020-07-09T20:51:23+00:00June 14th, 2020|Categories: Newsletter|

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