Today’s topic is: Creating a New Business Development Culture where the sales team has the right mindset to win new business.
Join our hosts, Blair Carey, Founder InsideCRO and David Wuensch, Founder EPOCH Sales Management Solutions, as they dig deep with today’s guests from Viachem: CEO Mike Efting, and the VP of Sales and Marketing, Dan Cadenhead.
We will explore:
● What is the New Business Development Culture like at Viachem?
● How did they develop that culture?
● What does it take to maintain it at Viachem?
When David first read the quote, “Everything flows from culture. Culture is everything,” in Mike Weinberg’s book, “Sales Management Simplified”, he thought of Viachem.